When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit ToothGirl.com.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.” We will not store or share your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information. If you’ve completed your transaction through Shopify Pay, their Privacy Policy can be viewed at [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy)

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We may use Personal Data for the following purposes to provide and maintain our Service; to manage Your Account; for the performance of a contract such as a product, item, or service that was purchased from us; to contact you by email, SMS, and telephone to provide updates or information related to our products, items, or services as well as any security updates; to provide you with special offers or general information about products or services that are similar to those that you have shown interest in the past unless you have opted to unsubscribe from such updates; and to manage requests that you have sent to us.

We may share your personal information in some cases with Service Providers to monitor and analyze the use of our Service, to show advertisements to you to help support and maintain our service, to advertise on third party websites to you after you visited our service, for payment processing, to contact you; in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company; with our affiliates, in which case we will require those affiliates to honour this Privacy Policy; with our business partners to offer you certain products, services, or promotions; with other users when you share personal information or otherwise interact in the public areas with other users such as through third-party social media services.

We may share your personal information with applications that are installed on our Shopify store, when required.

We allow third parties to provide analytics services and serve advertisements on our behalf and on behalf of others across the web and in mobile applications. These third parties may use cookies, web beacons, and other technologies to collect information about your use of our website and other websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and these third parties to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests on other websites and online services, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit [www.aboutads.info/choices.

We may also work with third parties to serve ads to you on our behalf or on behalf of other advertisers on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us and others to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Moreover, your order information is shared with our third party logistics companies through their warehouse management system, (as well as the shipping carrier assigned to your order) who are responsible for shipping out our orders to our customers.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

For marketing purposes, we may use third-party Service providers to monitor and analyze the use of our Service and enhance analytics and advertising tools.

We use Google Analytics to track and report website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: [https://policies.google.com/privacy](https://policies.google.com/privacy)

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

We may also use Google AdSense & DoubleClick Cookie, Facebook, Pinterest, TikTok, Snapchat, and YouTube that use cookies / pixel data to serve ads on our service. Additionally, we may also use your personal data to contact you with promo, offers, updates and marketing information through a third-party email service provider and SMS marketing tool unless you’ve opted to unsubscribe from these updates.

Google Their Privacy Policy can be viewed at [https://policies.google.com/privacy](https://policies.google.com/privacy)

Facebook Their Privacy Policy can be viewed at [https://www.facebook.com/privacy/explanation](https://www.facebook.com/privacy/explanation)

Pinterest Their Privacy Policy can be viewed at [https://policy.pinterest.com/en/privacy-policy](https://policy.pinterest.com/en/privacy-policy)

TikTok Their Privacy Policy can be viewed at [https://www.tiktok.com/legal/privacy-policy?lang=en](https://www.tiktok.com/legal/privacy-policy?lang=en)

Snapchat Their Privacy Policy can be viewed at [https://snap.com/en-US/privacy/privacy-policy](https://snap.com/en-US/privacy/privacy-policy)

Klaviyo Their Privacy Policy can be viewed at [https://www.klaviyo.com/privacy](https://www.klaviyo.com/privacy)

Attentive Their Privacy Policy can be viewed at [https://www.attentivemobile.com/privacy](https://www.attentivemobile.com/privacy)